FROM DEPERO TO ROTELLA: ITALIAN COMMERCIAL POSTERS BETWEEN ADVERTISING AND ART
The exhibition examines the cross-pollination concerning avant-garde art and industrial posters in Italy, with a individual concentration on the interwar year and the early submit-WW2 period, in the course of the country’s financial growth.
With a starting date in 1926 (the calendar year in which Depero exhibited the Venice Biennale a “quadro pubblicitario”, Squisito al selz) and an ideal closing date in 1957 (the year in which the tv advertising and marketing demonstrate Carosello 1st aired on Italy’s community television community RAI), the exhibition will illustrate how the style and design of Italian business posters moved hand in hand with the creative currents of its periods. While poster artwork has frequently been described as derivative in character, the present will show how, from Futurism onwards, Italian posters acquired a visual and communicative drive that elevated the medium to a kind of creative expression in its individual appropriate, pushing the boundaries of lithographic tactics, photomontage, and typography. The commercial posters’ peculiar ambition to supply alluring sorts and contents to the masses, fairly than to an elite circle, also make them an object of socioeconomic and philosophical desire.
The exhibition will consist of some 30 posters from big Italian institutions and corporate collections, as nicely as a handful of, select non-public collections in the United States. Amid the artists featured: Erberto Carboni, Fortunato Depero, Nikolai Diulgheroff, Lucio Fontana, Max Huber, Bruno Munari, Marcello Nizzoli, Bob Noorda, Giovanni Pintori, Xanti Schawinsky, Mario Sironi, Albe Steiner. The will work of these men and women illustrated the products of firms that built the history of the Italian economy, these kinds of as Barilla, Campari, Olivetti, Fiat, Pirelli.
As a visible and conceptual counterpoints to the narrative path traced by the commercial posters, the exhibition will also consist of a few artworks by Mimmo Rotella. An artist in the conventional perception of the phrase, Rotella’s décollages and retro d’affiches transform the medium of the commercial poster onto by itself, in a gesture of critique and self-reflection.
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The publish FROM DEPERO TO ROTELLA: ITALIAN Business POSTERS Amongst Promotion AND Artwork appeared initial on Center for Italian Modern Art.
