two small square painting of bright pink and turquoise stripes by artist Alexandra Squire

How You Want to Be Perceived as an Artist

Not far too very long in the past, artists did not have to get worried about items like their models. But in an progressively competitive sector, and the noisy on the net place, we will do better when we know the place we suit.

A model is not a symbol.

Let’s be crystal clear. A manufacturer is not a emblem. A logo is only the visual expression of a brand.

Branding qualified Re Perez says, “A brand name is a sought after perception.”

Your artwork is created in the studio. Your brand name is made in the brain. Not your mind, but in the minds of other folks. Your brand exists in the minds of viewers, prospective buyers, collectors, and gallerists.

Over all, realizing your manufacturer (how you want to be perceived in the eyes of some others), will help you make decisions. If prospects are not aligned with your manufacturer, you say No.

Branding can make you memorable, which thus prospects to more lovers. Branding might also direct to greater prices and much more regular income.

It also aids you make choices due to the fact your picks need to align with your brand name.

Your artwork is the foundation for your brand.

The to start with phase to turning into a branded artist is always the work. That usually means it seems like you did it and not like a variety of models by your many mentors or lecturers.

This is why studio exercise ought to come ahead of anything at all else. You have to make plenty and heaps of art!

When you have that artwork, you can consider about how it need to be offered in the type of marketing products: your internet site, blog site, company cards, letterhead, brochures, and so forth.

My guest for this episode of The Art Biz, to converse about her intentional artist brand name, is Alexandra Squire.

Alexandra was crystal clear from the get-go about what she desired her organization and profession to glimpse like. She hired professionals to support her pull jointly a branded id to present her perform to the planet. And it was always based on the get the job done. Her strong perform backed up the stunning packaging.

Alexandra and I chat about her selections, advertising, and how she finds time for her painting and enterprise whilst raising a few young ladies.