Tobias Rehberger Debuts Immersive Installation At Frieze London 2022

Tobias Rehberger Debuts Immersive Installation At Frieze London 2022

LG Electronics (LG) is delighted to announce a new collaboration with German artist Tobias Rehberger in time for Frieze London 2022 as it deepens its affiliation with the arts environment. Titled “Into the Maze,” the OLED-driven installation problems viewers to “see and unsee” in a gravity-defying labyrinth of both of those sculpture and technological know-how.

Tobias Rehberger inside of “into the Maze”

A Dazzling Spectacle of Concealment

Inspired by dazzle portray, a camouflage approach created for battleships by British artists throughout WW1, “Into the Maze” redefines both of those gravity and path. Revisiting the pattern just after a initially introduction at the 2009 Venice Biennale, Tobias Rehberger leverages dazzle painting to create a sculpture of disappearing visuals. Blurring objects into them selves, vibrant kinds seem the two noticeable and concealed in a geometric paradox that leaves no 1 indifferent.

The artwork set up is partly displayed on the one of a kind form factor of the LG SIGNATURE OLED Television set R, an innovation made feasible by LG OLED technology. Amidst an array of shapes and patterns, the Tv monitor rolls up to blend into its surroundings so rendering by itself just about invisible. The video clip produces spatial optical illusions as it passes across the monitor ahead of instantly returning to the pattern of its history. German DJ Sven Väth contributed the musical score “NYX ” for the piece.

Tobias Rehberger "into the Maze Installation view
Tobias Rehberger “into the Maze Set up view

A person of the most influential German artists of his technology, Tobias Rehberger operates in just the realms of architecture, style, and their intersection with high-quality arts. “I’m fascinated by the LG SIGNATURE OLED R,” states Rehberger. “It’s this abstract and small piece of furniture that all of a sudden turns into a hyper purposeful software. It’s a concealed natural beauty that appears and disappears, just like in “Into the Maze.”

LG’s Deep-Rooted Motivation to the Arts

LG Electronics has prolonged been a proponent of the intertwining of arts and know-how. The LG OLED Television set has grow to be a favorite with imaginative and impressive varieties around the world. Its capacity to capture the essence of the artist’s eyesight by means of vivid and accurate shade replica, complete with deep plaques and infinite distinction, tends to make the LG OLED the supreme electronic canvas.

This year’s “Into the Maze” arrives on the heels of productive exhibitions spearheaded by the brand with artists these as Anish Kapoor and Barry X Ball (Frieze Seoul 2022), Kevin McCoy (Frieze NY 2022) and Damien Hirst (Frieze London 2021).

“LG’s partnership with the arts community is a pure extension of our drive to use highly developed technological know-how to enrich lives and push transform in the entire world,“ claims Kate Oh, Head of Household Leisure Marketing and advertising Communications at LG Electronics. “Working with Tobias is our latest endeavor to get the job done with LG OLED Artwork, run by our self-lit OLED Tv technological know-how where by know-how evokes and completes art.”

“We are delighted to continue on our collaboration with LG, with this year’s Frieze London marking 1 12 months of our partnership. LG’s ground breaking tactic to every of our fairs displays the legitimate potential of artwork and technology, performing with significant artists to enable them to embrace new media. The collaboration with Tobias Rehberger really claims to be a important location for people to Frieze London this year,” provides Simon Fox, CEO of Frieze. Tobias Rehberger’s “Into the Maze” will be on watch at Frieze London 2022 from October 12-16 at the LG OLED Lounge.

©2022 Tobias Rehberger, LG Electronics (LG)